Pinterest partners with Amazon for third-party ads

Pinterest announced opening up third-party ad demand on the platform, selecting Amazon as the first ad partner. The company said the Amazon partnership will “bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.”

“This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers,” said Bill Ready, CEO of Pinterest. “This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”

The partnership will be a multi-quarter implementation, which we expect to begin rolling out later in 2023.